3D Secure, also known has MasterCard Secure Code & Verified by Visa, requires that the card holder enter a secure PIN before the payment is processed to the bank.
3D Secure can reduce chargebacks as the card holder can be authenticated that they are the person holding the card. This is very similar to physical chip and pin solution whereby card holders enter a PIN when purchasing from a retail store. 3D Secure is the most widely used fraud prevention technology in online payments.
A quick overview of the 3D Secure solution:
- 3D Secure works with both My Virtual and My Enterprise solutions.
- Aids in chargeback liability shift protecting you from losses.
- Increases customer confidence when shopping online.
- Reduction in fraudulent transactions as card holder is authenticated.