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South Africa, at the southernmost tip of Africa, is the second largest economy is Africa and accounts for 24% of Africa’s gross domestic product. It is also ranked as an upper-middle income economy by the World Bank. As of 2016, the current South African population is an estimated 52 000 000 people.
E-commerce started in South Africa in 1998. Over the last 3 years, e-commerce in South Africa has been experiencing a 30% year on year growth rate. Mobile payments play a large role in checking out, while the card is still the predominant payment method used.